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Japanese Schoolgirl Confidential

How Teenage Girls Made a Nation Cool

Japanese Schoolgirl Confidential

Author Brian Ashcraft
Author Shoko Ueda
Price JPY 1,760
ISBN 978-4-8053-1255-1
Format 133x188mm 208pages paperback
Availability out of stock
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Japanese Schoolgirl Confidential takes you beyond the realm of everyday girls to discover the secrets behind the iconic Japanese schoolgirl craze that is sweeping the globe.For years, Japanese schoolgirls have appeared in hugely-popular anime and manga series such as Dragon Ball, Sailor Moon, The Melancholy of Haruhi Suzumiya, and Blood: The Last Vampire. These girls are literally showing up everywhere?in movies, magazines, video games, advertising, and music. WIRED Magazine has kept an eye on the trends emerging from these stylish teens, following kick-ass schoolgirl characters in videogames like Street Fighter and assassin schoolgirls in movies like Quentin Tarantino's Kill Bill.

By talking to Japanese women, including former and current J-Pop idols, well-known actresses, models, writers, and artists?along with famous Japanese film directors, historians and marketers?authors Brian Ashcraft and Shoko Ueda (who have both contributed to WIRED's "Japanese Schoolgirl Watch" columns) reveal the true story behind Japan's schoolgirl obsessions.

In this book, you'll learn the origins of the schoolgirls' unusual attire, and how they are becoming a global brand used to sell everything from kimchi to insurance. In Japanese Schoolgirl Confidential, you'll discover:
Sailor-suited pop-idols
Cult movie vixens
Schoolgirl shopping power
The latest uniform fashions

Japanese schoolgirls have become a symbol of girl empowerment. In Japanese Schoolgirl Confidential, you'll find out why they are so intensely cool, and in this newly revised edition, you'll see lots of brand new full-color photosa and stories. Don't miss this essential book on the Japanese youth culture craze that is driving today's pop culture worldwide.

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